Product Sheet

Last updated: Nov 30, 2020 at 6:31pm

Each team is designing a product sheet for their product. A product sheet, also called a sell sheet in industry, is a one page document intended to generate interest in a product. This product sheet will be distributed as a PDF file from the final presentation website. The product sheet should be designed with the following goals in mind:

  • it should be designed to be easy to read on a screen (laptop and mobile device)
  • ideally, it would also be designed as a ready-to-print file for professional printers

PDF specifications:

  • single page sheet
  • photos should be at least 150dpi, preferably 300dpi for printing
  • fonts should be embedded
  • layers should be flattened
  • files should be named in the following format, all lowercase: <color>_<product name>_product_sheet.pdf

The PDF of the product sheet is due midnight, Friday, December 4. Please submit via the dashboard.

Below are pointers from past 2.009 communication instructors, with guidance updated for this year.

Teams design and produce a product sheet as a supplement to the final presentation. Think of the audience for your product sheet as your most interested potential customers or partners. People with a particular interest in your prototype, technology, or market can use the product sheet to understand your product better and to contact your
team after the presentation.

Below are some of the effective product sheet qualities with examples from prior 2.009 teams. (Note: in the past teams created printed brochures, so you'll see some examples of those, but now we expect product sheets for the internet.) Keep reading, and follow the links!

  1. The look and feel of the product sheet is visibly tied to the design of the final presentation and the prototype. There should be obvious coherence in graphics and information among all materials related to your product. Product sheet images and design language, including color scheme, choice of font(s), and logo, should be consistent with those used in your presentation slides.


Examples:

    • Petra (2015) brochure
      The brochure and opening slide share an image of someone rappelling down the wall of a dark, mist-filled cave. The caption indicates that the product, PETRA, can help with that feat and, at the same time, prevent accidental falls. The brochure features visually consistent colors, fonts, and photos, supported by very brief text.
    • Koach (2014) presentation and brochure
      The design, emphasizing a key image, is consistent with the look and feel of the presentation design and product branding. It uses humor effectively in the acknowledgements at the end.
    • Ollie (2013) presentation and brochure
      The brochure for has a strong relationship to the product presentation, and it is presented as a one-page brochure. 

  1. Images and graphical details carry the message, and text is economical and may even be mostly in the form of bullet points or labels.


Examples:

    • LaserKites (2015) brochure
      The brochure opens with a picture of a child playing with the toy kite and mentions the fun of playing "laser tag". The meaning becomes clearer when the toy's labeled components appear.
    • Wali (2014) brochure
      Although more in the style of a printed handout, this composition of icons and headings highlights main features and makes the brochure easy to navigate and skim.
    • Phil (2011) brochure
      The Phil print brochure appropriately captures all the user needs to know in three images: customer need, user interface, and a cutaway view.
  1. Images and graphic details, including your CAD, logo, and any symbols used, should be high resolution.
    Poor quality images look pixelated and appear amateurish. You and your team have given a lot of attention to resolving design details in your prototype, and the same degree of care should go into the quality of graphic details in your product sheet. Use scalable vector graphics (.svg file format) for images that include your logo, CAD wireframes, symbols, and icons.(SolidWorks can export vector drawings.) If you are going to include photographs, make sure they are high-resolution.

    For guidance on preparing graphics in .svg, see Douglas Sanchez's tutorial, "Scalable Vector Graphics using Adobe Illustrator"
  1. The product sheet emphasizes the product design and value proposition with a plausible business model. The product sheet avoids a direct sales pitch.
    You might show your product in more than one view, such as exterior and interior; photograph(s) and CAD model; or system and detail. The incorporation of details and assumptions from your business plan establishes the credibility of your analysis.


Examples:

    • Touchless (2015) brochure
      The brochure effectively explains the value proposition for the touch-free bathroom door opener. Another strength is that the device is shown in detailed CAD form with the various components described in call-outs that illustrate how the device operates.
    • Revive (2016) brochure
      The brochure progresses logically, relying primarily on visuals to communicate the central problem and need, the solution, and business case.
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